Nestlé Rebranding
The Nestlé rebranding project, completed as part of my studies, aimed to address the brand’s challenge with child labor by emphasizing its dedication to building a better future for all.
Design category: Branding
Moodboard
New Visual Identity
I created a fresh, bold, modern, and vibrant visual identity, removing the bird from the logo, often linked to childhood, to mark a fresh start. Orange was chosen as the primary color for its warmth, vibrancy, and modern energy.
Brand Guidelines
The brand book covers all visual elements (including color palettes, logo guidelines, typography, imagery, and collateral) while also introducing a powerful new manifesto centered on values and mission that drive positive change.
Thorough brand research was at the heart of the project, and is showcased in the brand book, with a full-page timelinehighlighting key insights such as previous logos, and challenges.
Business Cards
I designed a pattern on the back of the business card to enhance visual interest, while small shapes derived from the logo are used in social media posts to maintain visual consistency across platforms.
